Stock image of data through a lens

Our researchers combine existing and novel digital data, alongside computational models, to produce real-time and fine-grained demographic nowcasting.

This allows us to estimate the current state of population processes, like migration and age-sex composition but also leverage novel types of data in this ever changing new data ecosystem.

The Centre's research is the forefront of digital and computational demography, analyzing novel types of 'big' digital data. Researchers have used Google and Facebook data to track the digital gender gap, or disclosure of sexual identityleveraged mobile phones to attain sustainable development and used LinkedIn data to analyse the professional gender gaps. We have also produced novels ways of estimating migrant stocks using digital traces and survey data.

Oxford Sparks Big Questions Podcast: How do you use social media to deliver humanitarian aid?

In this podcast, Dr Douglas Leasure explains how the Centre has been using social media data to assess the internal displacement of populations in Ukraine since the Russian invasion in February 2022, in order to help ensure humanitarian aid is delivered as effectively as possible. Read the news article here.